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780 S Chestnut St, Reed City, MI 49677 · (231) 832-8322

Results That Matter

Real estate experience built on trust and performance

25+
Years in real estate
$100M+
Sales volume
150+
Closings

It isn't often that you buy or sell a home — so when you do, you need experienced guidance from someone who has only YOUR best interests in mind. While other agencies just push your transaction to the finish line, Crossroads agents dig deep to advise about the pitfalls you may encounter. We don't compromise to make it easy. We push to get you the best outcome possible.

We also don't gouge our clients with unnecessary “administrative fees” designed to take money from you without giving anything back. Straight talk. Accountability. Availability. While others are too busy to take your call, we are there for you.

Residential, commercial, vacant land, vacation homes, and rental property management — we meet all your real estate needs under one roof.

Reed City, Michigan

Our Purpose Defined

Where integrity shapes every property decision

Our Vision

To be the trusted real estate firm known for principled representation, financial protection, and outcomes that strengthen long-term client success.

Our Mission

To represent buyers, sellers, investors, and property owners with honest counsel, financial discipline, and unwavering accountability in every transaction.

Our Values

Integrity first, accountability always, and financial discipline in every recommendation we make to protect client interests.

What our clients say

4.4★★★★★

31 Google reviews

Read all reviews on Google
★★★★★

I am an out of town Realtor who had a one-off listing in Reed City. Gary assisted me with local market insight, great vendor connections, and then went above and beyond with boots-on-the-ground help when I needed it. If …

Luke Booth

Luke Booth

4 months ago · via Google